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Big Sean has released his Gunna-assisted “It Is What It Is” video, which also features the limited-edition J Dilla hats he just dropped in collaboration with the late producer’s estate.
Sean and Gunna hit the streets of Los Angeles in the Diego Cruz-directed cut, which lives on Sean’s new album, Better Me Than You.
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Released on August 30, the LP also features Cash Cobain, DJ Premier, Ellie Goulding, Syd, Teyana Taylor, The Alchemist, Thundercat and more.
As for the hats, they’re available for purchase now on Sean’s website.
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Despite just dropping Better Me Than You, Big Sean recently confirmed that he’s now working on a full-length collaboration with The Alchemist.
When asked how he deals with the challenges and stresses of being a famous musician — which seemingly got the best of him in an emotional Instagram Live last month — Sean said: “I have been burnt out lately because I have chosen to take so much on by doing multiple music projects. So what I mean by that is my album, and then also cooking up with Alchemist too.”
He also revealed that he’s been working on a few “ideas” for his and girlfriend Jhené Aiko‘s Twenty88 duo, one of which may be added to Better Than Me You alongside a couple of high-profile collaborations that didn’t make the cut.
“Conceptually, I got this song I did with KAYTRANADA called ‘My Life’ as the last song. That kind of concludes the album from a conceptual standpoint, and it’s basically more so saying it is the light at the end of the tunnel, and I wanted to end it like that,” he said.
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“But then, after I had already turned it in and was releasing it, I was like, I kind of do want to go one more step further and maybe even add an alternate ending, how they do with movies and stuff, to the album.”
He added: “I’ve been looking at [the album] as a living, breathing being because I decided to put it out this week. I was going to keep holding onto it. I had a song with Nicki [Minaj] that I was working on. One of the Twenty88 songs, I was like, ‘Oh, it kind of fits better on the album,’ but it wasn’t all the way done yet.”
Fans were given a glimpse of what a Big Sean and The Alchemist project may sound like on Better Me Than You, with the pair teaming up for the bonus song “Together Forever.”
“Together Forever” was only their second collaboration following “Palisades, CA,” from The Alchemist’s joint album with Larry June, The Great Escape.

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Big Sean Drops Gunna-Assisted ‘It Is What It Is’ Video As J Dilla Hats Go On Sale