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They say distance makes the heart grow fonder, and for Simone Biles and Jonathan Owens, that couldn’t be more true. This power couple has shown time and again just how much they adore each other, even though their hectic schedules often keep them apart. Since her Olympic triumph, Simone’s been all over the place—from headlining the Gold Over America Tour to promoting her documentary. Meanwhile, Jonathan’s tied up with a grueling NFL season playing for the Chicago Bears. And while they make time for the occasional dinner date, Simone’s admitted, “Long distance isn’t easy.”
Despite the miles, the couple recently turned heads with a sweet moment at Soldier Field on Sunday, November 10. However, based on their latest Instagram stories, the distance is back in play—Simone is training in Texas at the World Championship Center, while Jonathan’s in Chicago, spreading good vibes and food at the BBF Family Center. But here’s the twist: Simone’s now planning to be there for a big game in Jonathan’s career, thanks to a sponsorship she recently scored with an official NFL partner.
Simone Biles marks her first collaboration with the NFL through a crucial sponsor
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On November 12th, California wine brand Barefoot raised a toast to a new partnership with none other than Simone Biles. Already a fan favorite on the NFL sidelines cheering for husband Jonathan Owens, Simone’s star power was the perfect pairing for Barefoot’s mission to make wine more accessible and fun for everyone. As the NFL’s official wine sponsor since 2022, Barefoot is aiming high with Simone, the GOAT herself, to reach fans from all backgrounds.
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And they’re celebrating with an exclusive experience—Barefoot’s NFL Game Day Contest Winner will join Simone in the “Bandwagon Box” Suite, a luxury spot to catch the Chicago Bears take on the Green Bay Packers on November 17th. The winner even gets to bring three friends along for the game, which just so happens to be a big one for Jonathan, facing off against his former team for the first time as a Bear.
Simone is thrilled about this first-time NFL collab, saying, “You don’t need to know every play or every grape to enjoy both,” and adding, “It’s about kicking back and having a great time together.” With her easygoing approach and Barefoot’s playful vibe, this partnership is bound to be a fan favorite. Naturally, given the GOAT she is, this isn’t the only one of the notable sponsorships Simone has bagged throughout her illustrious career.
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Simone Biles’ stellar career hasn’t just dazzled fans—it’s had brands lining up for her signature. Among the long-term partners she’s chosen, Athleta tops the list. Since joining forces in 2021 after her departure from Nike, Simone Biles has become the face of the sportswear brand. “I partnered with Athleta because they saw confidence in me, and they just have such a huge platform, and I like how they said they inspire me in the gym and out of the gym,” she told NBC. Athleta also threw its weight behind her Gold Over America Tour, now a nationwide hit that just wrapped up its second edition.
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Another key partner, GK Elite, has been in Simone’s corner since 2015, designing the signature leotards she and Team USA rock at the Olympics. Simone Biles renewed with them in 2021, cementing their bond. And then there’s Spieth America, her gymnastics equipment sponsor, who locked in a decade-long contract to support her with the tools she needs for greatness.
Many brands have dreamed of landing Simone, but only a handful have managed to keep up with her vision. Barefoot Wine now joins this exclusive list, and fans can’t wait to see how this collaboration will sparkle.

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Miles Away From Jonathan Owens, Simone Biles Gushes Over First NFL Deal: “It’s About Kicking Back”