Jay-Z and Novak Djokovic have reportedly invested in a new fitness start-up,
The rapper &#8211; worth $1billion &#8211; and the world number one tennis player, who has a $220million fortune, are said to be investing in CLMBR which is a rival for fitness platform Peloton, who Jay-Z&#8217;s wife Beyonce has recently partnered with.
According to TMZ, CLMBR is about to launch two flagship products &#8211; vertical climbing machines &#8211; with the 99 Problems&#8217; hitmakers longtime fitness consultant Marco Borges and YouTube co-founder Chad Hurley also said to be investing.
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Mogul: Jay-Z (above) and Novak Djokovic have reportedly invested in a new fitness start-up
CLMBR replicates virtual climbing and features world-first machines with touchscreen displays, and classes with instructors.
Mailonline has contacted representatives for Jay-Z and Novak Djokovic for comment.
Jay-Z has proved to be a savvy businessman &#8211; his previous investments include a  $70 million stake in Uber, a $100 million stake in streaming service Tidal and stakes in Armand de Brignac champagne and D&#8217;Usse cognac, valued at $410 million.
The reported investment comes as Beyonce joined forces with fitness platform Peloton to create a series of themed workouts for students during Homecoming season.
The 39-year-old music icon&#8217;s classes will celebrate Homecoming season &#8211; an celebration for students at Historically Black Colleges and Universities (HBCUs) which takes place in the Autumn and pays tribute to history and traditions.
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Business acumen: The world number one tennis player, who has a $220million fortune is said to be among the investors in CLMBR which is a rival for fitness platform Peloton
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New venture: Beyoncé has joined forces with fitness platform Peloton to create a series of themed workouts for students during Homecoming season
The Crazy In Love hitmaker has helped create Homecoming-themed workouts such as indoor cycling, running, strength, yoga and meditation to ensure students do not miss out on the celebrations amid the COVID-19 pandemic.
Beyoncé said: &#8216;Peloton and I both believe that the power of music can help uplift, motivate and inspire those on their fitness journeys.
&#8216;I&#8217;ve been a Peloton member for several years, and I&#8217;m excited to partner with a company that helps people, young and old, be the best versions of themselves, in an innovative and adaptable way.
I&#8217;m proud to celebrate the students at HBCUs with this donation, to encourage them to find and embrace their own wellness regimens.&#8217;
The Grammy-award winner will also work to create classes which incorporate areas which are important to her &#8211; such as music, movement, and fitness.
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Looking good: Beyonce is known for her love of fitness &#8211; pictured above modelling her Ivy Park x Adidas range

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Jay-Z and tennis ace Novak Djokovic ‘invest in fitness start-up’… after rapper’s wife Beyoncé partnered with Peloton